The catchy Beti Bachao, Beti Padhao slogans are hard to miss, but, as it turns out, there’s been too much of messaging and too little of action on the ground since the inception of the scheme in 2014-15. Recently, a parliamentary committee criticised massive overspending — nearly 80 per cent of the funds — on advertising of the scheme, and not on the proposed sectoral interventions in health and education.

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